Brand Collaboration
Product Review Video Campaign
Professional video production created for a product launch campaign in collaboration with popular content creators — one hero film, five creator cuts, and a paid-social asset pack.
Client
Fieldnote Audio
Scope
Launch Campaign
Services
Full Production
Timeline
6 Weeks
The Challenge
A Launch With One Shot
Fieldnote Audio was launching its first microphone with a fixed date and no second chances. They needed a hero film plus authentic creator reviews landing in the same week — consistent quality across five different creators' channels.
Our Approach
One Crew, Five Voices
We shot the hero film in our studio, then filmed each creator's review segment with the same lighting recipe and grade — so every video felt native to its channel yet unmistakably part of one campaign. A shared asset pack kept thumbnails aligned.
Deliverables
What We Shipped
- 90-second hero launch film
- Five creator review videos in matching grade
- Twenty paid-social cutdowns in three ratios
- Thumbnail and title pack for launch week
Outcome
Sold Out in Launch Week
All six videos published within four days of each other, and the combined launch-week views passed the brand's previous best by a wide margin. Fieldnote's first production run sold through, and two creators stayed on as long-term ambassadors.