Content Strategist

Sophia Martinez

Sophia reads analytics the way editors read scripts — for story. She runs the audits, builds the 90-day calendars, and writes the packaging briefs that tell each video exactly what job it has to do for the channel.

Previously an audience-development lead at a multi-channel network, she has guided channels from a few thousand subscribers past the million mark — twice — and she keeps the receipts in the form of very neat dashboards.

Expertise

• Channel audits
• SEO & packaging
• Audience research
• Growth roadmaps

“Data tells you what happened. Strategy decides what happens next.”